Project Description
Launch Your Career Marketing
Launch Your Career is a tool designed to help students discover potential career paths and how to get there.
It achieves this through a website and VR experience which offers a personality test, descriptions and stats about careers, as well as links and info to related courses.
I’ve been involved in many facets of design for the product, this section is based on the marketing materials, aimed at schools, students, and resellers.
To see my work on the UI/UX side of things, see here.
Direct Mail Launch Promotion
A fun one! Aimed at schools and career advisers to give them an exciting taste of the VR experience, these were custom designed boxes which included a branded Google Cardboard headset, travel mug, and instructions sheet.
Many of these would be arriving to people who had seen nothing from Launch Your Career before, which provided an interesting challenge of ensuring the boxes are discrete enough to not ruin the surprise, but still have that ‘wow’ factor to make it irresistible to open.
Social Media Posts
Have a look at a selection of social posts for the brand. They are again aimed at a mix of students and schools.
CDI Magazine Advert
An early print advert for Launch Your Career, urging readers of CDI Magazine to sign up for the limited-time offer.
It was created using the original styling before a proper brand was set up for the product.
The ad was highly successful, and sign ups to the service increased substantially in the period after it was published.
